OCTOBER 28-30 / BELLAGIO LAS VEGAS
Chief Digital Executive - Retail Banking
Bank of America
Brent Reston is responsible for digital acquisition and relationship deepening, client development, retention, marketing, offers, and digital servicing for Bank of America’s Retail Banking clients.
Previously, Reston was Head of Digital Sales and Service for Consumer and Small Business banking. In this role, he was responsible for online and mobile banking product sales and account servicing, including all consumer and small business checking and saving accounts, credit cards, mortgage loans, home equity lines, auto loans, and small business financing. He was also responsible for the overall digital experience for small business customers and for BankAmeriDeals®, Bank of America’s card-linked cash back deals program.
Prior to joining the Digital team, Reston was the Chief Operating Officer of Preferred and Small Business banking, based in Boston. He also held roles in corporate strategy in Global Banking and Markets at Bank of America Merrill Lynch, based in London, Singapore, and New York. Before joining Merrill Lynch, Reston worked in corporate valuation at Duff & Phelps, a global financial advisory and investment banking firm based in London.
Originally from Vancouver, Canada, Reston holds a Bachelor’s degree in Economics from the University of British Columbia and is a Chartered Financial Analyst (CFA) charterholder. He is currently based in San Francisco with his wife and two daughters.