George Fussell

President & Chief Executive Officer

Southern Auto Finance Co. "SAFCO"

Starting in 1979, he grew his used car dealership to be the largest Independent Dealer in the State of Florida. Recognizing the need for ethical and fair financing for his Customers, SAFCO was founded in 1990 as his captive lender.

In 2004, after the sale of his dealership to Autonation, SAFCO began offering indirect financing for Dealers throughout FL, TX, and GA.  Today the company conducts business in 25 Markets. SAFCO currently employees 125 people, conducting its Loan Servicing operations out of its Orlando, FL office. SAFCO’s Corporate Office is located in Fort Lauderdale, FL.

SAFCO’s unique Credit Builder Program refers their Customers back to the selling Dealer.  SAFCO is recognized for approaching the subprime auto finance industry with the business philosophy that the finance company is here to help customers “for a better tomorrow”.

Through his guidance and entrepreneurial spirit, George has transitioned SAFCO from a traditional, manual-based finance company into a technological and data-driven organization.

By employing the latest technology, he has enabled SAFCO to provide the same fast service as our large competitors. In hiring a talented and capable staff, George has ensured that SAFCO’s initiatives are properly executed,”

George is also a recognized leader in the dispensation of distressed portfolios through SAFCO’s Portfolio Services Division. He has worked with a number of major national and international financial institutions and private equity companies on foreclosure consulting, whole loan purchasing, workouts and more. Under his leadership, SAFCO has purchased and serviced portfolios in excess of a half billion dollars since 2002.

George has established operating standards and work practices that over time have been adopted as standard practice throughout the industry. In addition, he has been asked to share his vast knowledge through mentoring other finance companies’ leadership or through speaking engagements.


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